Personal Evaluation:
This module has
offered me a great insight to the world of branding and exposed me to many
different media platforms. This module
has been a huge learning experience for
me, not only working in a team but on how to create a brand and how to
dissect existing brands through teaching in seminars and
personal research.
Working as a team
is something that is new to me. Establishing a framework that will be
successful took time but once we designated roles and felt comfortable within
the team the ideas and creativity flowed.
As an illustrator
at first I found it difficult to establish myself within a role as I had little
knowledge of some of the software, however I quickly picked up techniques
through research and learnt from the other team members.
I contributed to
the group by sparking ideas, at the naming process, coming up with new
directions and possible promotion ideas. As a team we failed to see the point
of the brand. We got caught up in the commercial side of product, rather than
the brand identity. We had to revaluate quickly. We successfully did this I
believe by using the quote “ The big idea around the brand is more important
than the big idea behind the marketing campaign”. This quote heavily influenced
our new direction as we kept referring to it throughout the creative stages.
Without the idea and values of the brand being correct there is no success.
Once the brand
values and name was established ( All done as a team). We worked on designating roles to produce
certain products for the brand. I contributed to ideas with logos, T-shirt
designs and promotion, going out and helping with the locations of the
photography, editing photos, creating badges, magazine and business stationary.
I also created a visual storyboard for the video production of an possible
advert.
I struggled with
initial ideas, and bringing a concept or direction as I had little to none
knowledge on ‘creating a brand’ . I also
was at a disadvantage with some of the
Adobe software, but quickly educated myself through the use of online tutorials.
However I felt that once I had done in depth research which is reflected on my blog,
I was much more confident as a team member, being able to put forward ideas to
the team and work I had produced myself.
Overall I felt we worked well as a team creating something
that had come together well with the use of tone and colours. The production
process I felt went successful as we all inputted idea and creative skills
resulting in a brand that had an identify. If we were to do it again I would
look into a stronger name, and producing video footage from the storyboards,
continuing the tone from the still images produced.
