My Concept & Logo

Based on the the concept given by the group in the meeting I composed the following logos and brand identities below: 

 Here was my first edit using the colour orange i composed the type face my self and edited online using photoshop. 

Here i inverted the original drawing creating a dramatic black and white name. 

Again i used the same editing styles, with the orange and inverting the colours, also adding the logo I constructed .

This was my first edit of the logo. I firstly drew a hand print and scanned it onto the computer and edited on photoshop. The reasoning behind the hand is to give this humanity feel and reflecting the 'helping hand' idea. The hexagon was placed orange as it's our featured colour for the brand. I used the six sided hexagon for it's symbolic meaning of Communication, balance and union, which is the aim of the company.  The white circle means universal, wholeness and infinity which again emphasis on our brand values and aims for the company.

FINAL EDIT: 

First ideas on creating a brand identity

After the group meeting we decided to come up with logos and brand identities individually  and then compare and collaborate.

We composed ideas based on the following:

• Colour Orange
• Name Scape
• Values: Humanity, tolerance and Compassion

Group Ideas: 

 
 

Applying : ' Creating a Brand Identity'

Building a Brand Identity : SCAPE

Analyze the market is the first step, to create a building blocks for company. Focusing on strengths and weakness, and opportunities. It's a way to determine you aims and how you will achieve them:

Charity Business: "Charitable organizations often depend partly on donations from organization. Such donations to charitable organization represent a major form of corporate philanthropy"

Syria: Current global war, which this brand will be featuring for this present brief.

No Boarder Network: Current company active in Europe, protesting for no boarders, active in 11 cities and growing.

Achievements & Aims: The Brand goals are to create a presence globally for unity worldwide. A peace movement, and the idea of no boarders or discrimination between countries.


The next stage after researching the market it defining the key goals of your company and what you aim to do.

• Peace movement for global unity
• Address current affairs globally
• Awareness through association of Celebrities. 

Target Audience, after establishing the market research and the aims of the business, look at who are your creating for. Will it be a product or service the company provides and who will be it's consumers.

• Globally recognised
• Male and Female
• 25+
• Hedonists
• A, B's and C1 on Jicnars scale.

We will provide a product,  collective badge campaign to raise money and globally unity highlight our three values. ( humanity, tolerance & Compassion ). Also creating an online presence and community, and associate our brand and selling through the use of celebrities.


Perception: What does the company want to perceive. Devising a , message and personality.

Personality of the company will be reflected by the connotations of the company's colour orange. The message is global unity and building a online community.

Research and Planning : No Boarder Network

No Boarder Network:

As discussed in  a group meeting we wanted to think beyond the idea of only addressing the issues in Syria. We generated serval themes thinking amongst the lines of an online community or educational movement. However we decided on a bigger and global scale, thinking for creating a brand around the concept of No boarders, and addressing the current issues of Syria at asked in the Brief.

The no boarder network, is a movement expanding beyond Europe protesting for world unity and freedom of movement between countries.
"The Western European network opposes what they see as increasingly restrictive harmonisation of asylum and immigration policy in Europe, working to build alliances among migrant laborers and refugees"

No boarders Network was established in 1999 and launched their website in 2000. The movements is expanding across 11 cities.

Groups from the No Border network have been involved in organising a number of protest camps, e.g. inStrasbourg,France (2002), Frassanito, Italy (2003), Cologne (2003, 2012), Gatwick Airport (2007), United Kingdom, at Patras, Greece,Dikili, Turkey(2008), Calais, France (2009, 2015), Lesvos, Greece (2009),Brussels, Belgium (2010), Siva Reka, Bulgaria (2011),Stockholm, Sweden (2012),Rotterdam, the Netherlands (2013), Ventimiglia, Italy (2015).

Ideas and Brain Storming

To Grasp a concept of our Branding and direction we thought showered ideas and aims we would want our brand to stand for;  following the three Values  Humanity, Tolerance & Compassion.  At this point we intended to create a brand and identity based on the values.  The Audience would be from a UK perception.  

We discussed to stay away from charity idea as its very conventional and we wanting to think outside the  box. We looked into the idea of Celebrities selling and raising awareness through twitter and creating an online presence- like a community. 

The idea of educating children as they are opened minded, through an interactive website. 

We finally came up with a concept of having a global band that entails all boarder crisis and at this point in current affairs our campaign focuses on Syria.

Colour is important when branding, it creates a mood and connotations. Originally thought Yellow would be a joyful and balance colour, however felt it didn't work against a white background.
We quickly agreed Orange: as we felt the meaning of the colour linked with the subject and our values.

For the name of the Brand we didn't know where to start, so we decided to write down any words associated with subject.

SCAPE 

We felt that this word was simplistic and effective, exploring the ideas of landscape and global unity; also a play on words with the word 'escape' in connotations with the refugees fleeing .

Branding Research : John lewis Adverts

2007: Very Product based, idea of buying whoever you wish through reflection of productions and shadows.  Having something for everyone. Simplicity but effective use of branding and advertising. 

2009: A change and brand, bringing back the inner christmas, reflecting on products and merchandise for everyone- brining out the inner child at christmas. 

A change happened in 2010 onwards where the brand of john lewis became christmas and family orientated- the child looking forward to giving his parents a present. Twist in the typical christmas Childs perception.  later add introduced the idea of falling in love at christmas and referencing classical novels.

Then featured there first animation- The owned the christmas advert. With reference to water ship down, and experiencing of christmas like never before

The add that features the penguin, introduces the imagination and emotion from the child also including the conventions of love at christmas.  

  

2015: Raises a lot of contrvesay with the idea of a old man looking at a young female child? However Aldi's parody and homage of this 2015 advert answers the issues raised in a comical way 

Cadbury Branding : Research and Planning

"Cadbury is a British multinational confectionery subsidiary company wholly owned by American company Mondelēz International since 2012. It is the second largest confectionery brand in the world after Wrigley's. Cadbury is headquartered in Uxbridge, Greater London and operates in more than fifty countries worldwide. It is famous for its Dairy Milk chocolate" 

1980's Advert: Cadburys flake; selling point crumbliest chocolate, heavily sexualised, even soft porn very provocative considering the advert was aired in 1985. Using Sex to sell.  

2007: Gorilla advert : all about the pause and the build up of having the chocolate. Getting lost in the moment, positively conveyed , Hence in the 'Glass half full'

Dancing Clothes:  

Second hand shop, the collaboration of two concepts that shouldn't be associated with one another. Idea of joy and having fun anywhere.