Shocking Syrian Stories

• Boling Leaves to eat due to no source of food
• Childern playing with shells, guns and bullets
• living in a tent
• Delivering babies in dangerous conditions
• people/ childern have been tortured and captured. 
• drown syrian boy
• No medicine/ treament
• Swimming to surrounding countries
• queuing for bread
• Packing basics to leave home/ life behind
• boarder control- bribes
• Long wait for refugee status to be processed
• Child labour
• Marrying of daughters for money

 

What we wanted to do was create imagery that reflects our core belief of ' Compassion towards Crisis' and influance the UK percepetion. The idea of empathy and role reverse.  

 

Examples: 

Boling leaves for food  ----- >  British Family eating leaves as their Sunday roast 

Living in Tents ------> Living in a tent possible in an abandon building

Packing basics to leave home ---->  On a night out with a bagpack of things 

Childern playing with bullets ----->  in school playground playing with the same items

No food to eat -----> Shop saying closed due to no stock 

Delay in status process  ----> Waiting for the train 

 

 

Development of Product

Referring back to my research I looked into with charity and products through Fashion. I took the influence of Tkmaxx and Topshops clothing line an experimented with logos and a t-shirt template and came up with the line below.

As our target audience is for the youthful, I feel the use of geometric designs and street art would appeal to the audience. the design was simplistic and bold which is what tends to be the trend of 'teenage' fashion.

Applying 'Creating a Brand Idenitity' Libertas

Building a Brand Identity :Libertas

Analyze the market is the first step, to create a building blocks for company. Focusing on strengths and weakness, and opportunities. It's a way to determine you aims and how you will achieve them:

Charity Business: "Charitable organizations often depend partly on donations from organization. Such donations to charitable organization represent a major form of corporate philanthropy"

Syria: Current global war, which this brand will be featuring for this present brief.


Core Belief: ' Compassion towards Crisis'

Achievements & Aims: The Brand goals raise awareness and educate the population on the refugee situation using human rights approach, improving the attitude of UK residents to syriaian intergration.


The next stage after researching the market it defining the key goals of your company and what you aim to do.

• Compassion in Crisis
• Influncing the UK cizten the attitude postivitly to syrian migration. 
• Awareness through association of Celebrities/ Fashion line

Target Audience, after establishing the market research and the aims of the business, look at who are your creating for. Will it be a product or service the company provides and who will be it's consumers.

• Globally recognised
• Male and Female
• 17+
• Hedonists
•  B's and C1 on Jicnars scale.

We will provide a product,  Fashion clothing line to raise money and awarness which highlight our three values. ( humanity, tolerance & Compassion ). Also creating an online presence and community, and associate our brand and selling through the use of celebrities.


Perception: What does the company want to perceive. Devising a , message and personality.

Personality of the company will be reflected by the connotations of the company's colour orange. The message is 'compassion towards crisis' 

Devolpment: Logo Ideas

At first we looked into the concept of the creating something that reflected light, crown and the Libertas goddess. However we felt that is wasn't the best direction because of the connotations with the statue of liberty and America. 

Here are some ideas I came up with reflecting the core concept of ' Compassion in Crisis'

Type Face

Here are some experimentations of text I created for the brand

Colour Wheel

Looking at branding colours and what they stand for decided to keep with the colour orange and what it connates to the auidence. As a team we established the colours and Tom designed the colour wheel below:

Research and Planning: Libertas Goddess

Naming Process
' Fly Free as a Bird'
This idea of migration and flight. A well known saying known nationally which would be memorable.

Looked at names based on this core idea and motto : Came up with Bird and Starling.

Later reflected back to the original idea 'Liberty' which we felt stood for our whole brand and the direction we wanted to achieve.
Although there is currently a human rights organisation called Liberty we explored other relevant options.

Name : LIBERTAS
Definition: "Libertas was the Roman goddess of liberty, a personification of the political libertas that distinguished the free from the enslaved. Libertas (meaning freedom in several languages" 

Libertas Goddess: "The ancient Roman goddess Libertas was honoured during the second Punic War by a temple erected on the Aventine Hill in Rome by the father of Tiberius Gracchus. A statue in her honor also was raised by Clodius on the site of Marcus Tullius Cicero's house after it had been razed."