Research and Planning : Syrian War History

History: Syrian citizens where inspired to take the streets in peaceful protest after uprising in Egypt and Tunisia . In result to this Syrian protest against the lack of political progress lead to extreme action by the government; torturing, killing and shooting citizens. The situation escalated to declare a civil war. Syria is segregated with the regime, rebel fighters and Islamic extremist.

refugee culture began in May 2011 at the minimal number of 300 fleeing to Turkey.  Turkish government responded positively opening shelters. By mid june the refuges surpassed more than 20,000 people. Due to the overload of Syrian citizens which caused tension resulted in 5000 returning home to Syria. Lebanon where accepting to refugees, even considering them illegally.

2015

"On 9 July 2015, the UNHCR reported that the number of Syrian refugees has surged to over 4,000,000 people, mostly residing in Turkey, Lebanon, Jordan and Iraq."

"More than 100,000 refugees crossed the European Union's borders in July alone.Syrians formed the largest group of refugees to Europe.As of September 2015, it was reported that more than 8,000 refugees crossed into Europe on a daily basis. 5,000 of those refugees were received by Greece alone, the majority of whom came from Iraq or Syria."  

Poorer European countries question there intake of refugees and financial effect it would have on the current residents. Where  wealthier countries such as Germany and Sweden embrace the ethic diversity.

Aid given

by the European Commission and member states

EU	€ Euro value of aid sent by European Union members
European Union	3,900,000,000

United kingdom and USA have donated the majority of money for support.

 United Kingdom – "The UK has so far granted asylum to 5,102 refugees of whom 216 have been actively resettled.United Kingdom has allocated the equivalent of ~1.4 billion  since 2012 to meet the immediate needs of vulnerable people in Syria and of refugees in the region.The stance of its government has been severely criticised by human rights groups. In September, the UK Government announced plans to accept 20,000 refugees from Syria over a period of 5 years, taken from refugee camps in Lebanon, Turkey, and Jordan"

Branding and Brand Expereince

Brief: 
        Working collaboratively in small teams of five, you will form your own creative brand design studio. The key design brief throughout this module is one of great importance to our culture and our age, this may be the most important brief that you have worked on in your lives. In your design studios you will be developing a concept brand to raise awareness and demonstrate impact for the Syrian Migrant Crisis. The world is changing; the balance between the first and third worlds is physically shifting. While we agonise over the latest release of a ‘must have’ smart phone in the UK, our peers in the Middle East live in the shadows of war, poverty and fear. In a recent Newsnight interview in September, actress and environmental activist Emma Thompson, expressed her deep concerns over the UK’s response to helping refuges, making a stark comparison to our country’s effort as being similar to an act of racism. It is time to make a change. As visual communicators we are in an extremely privileged position. We are responsible for the transmission of mass messages to the world. Visual Communication is an extremely powerful tool. Through this project you will take responsibility for your actions and as a creative practitioner you will consider your ethical standpoint towards producing a branded response to the migrant crisis. Your client is the Metropolitan Police and your brief will run in tandem with an experimental project being organised with the YCN. There are opportunities for to work with the YCN and the Metropolitan Police and to participate in a series of design workshops in London in December. Through the project you will identify the target audience, define the proposition of your message and establish a set of brand values, which underpin your creative strategy. The module concludes with the launch of your concept brand on the 26th of January, to an invited panel of industry guests and cultural policy makers.