Working collaboratively in small teams of five, you will form your own creative brand design studio. The key design brief throughout this module is one of great importance to our culture and our age, this may be the most important brief that you have worked on in your lives. In your design studios you will be developing a concept brand to raise awareness and demonstrate impact for the Syrian Migrant Crisis. The world is changing; the balance between the first and third worlds is physically shifting. While we agonise over the latest release of a ‘must have’ smart phone in the UK, our peers in the Middle East live in the shadows of war, poverty and fear. In a recent Newsnight interview in September, actress and environmental activist Emma Thompson, expressed her deep concerns over the UK’s response to helping refuges, making a stark comparison to our country’s effort as being similar to an act of racism. It is time to make a change. As visual communicators we are in an extremely privileged position. We are responsible for the transmission of mass messages to the world. Visual Communication is an extremely powerful tool. Through this project you will take responsibility for your actions and as a creative practitioner you will consider your ethical standpoint towards producing a branded response to the migrant crisis. Your client is the Metropolitan Police and your brief will run in tandem with an experimental project being organised with the YCN. There are opportunities for to work with the YCN and the Metropolitan Police and to participate in a series of design workshops in London in December. Through the project you will identify the target audience, define the proposition of your message and establish a set of brand values, which underpin your creative strategy. The module concludes with the launch of your concept brand on the 26th of January, to an invited panel of industry guests and cultural policy makers.
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