Research and Planning: Charity Fashion

Arcadia is one of the UK largest fashion retailers.  With over 500 stores in more than 35 markets, such as Tophshop, Dorthey perkins, Miss Selfridge and many more.

Arcadia works with employees and are very passionate about rasing money in aid of charities working in partnership with charities to devising ideas throught store products sales and activities.


TOPSHOP:

TOPSHOP has creatd a partnership with two main charities and has expanding to a third. The brand has a loyal reltionship with  Fashion Targets Breast Cancer for serval years . The brand itself has raised over £600,00 alone.   

"In April, TOPSHOP created a specially designed t-shirt for the Fashion Targets Breast Cancer (FTBC) campaign, donating 30% from the sale of each garment. A poster campaign featuring celebrities wearing TOPSHOP helped drive engagement and awareness of the campaign along with in-store and online support. In total it raised over £150,000.

In December 2014, TOPSHOP launched its fourth collection for Key to Freedom. Each collection has expanded the range and this time it included silk dusters, scarves and cosmetic bags in seven prints. It raised just over £66,000. A fifth collection launched just before the end of the reporting year, including scarves, kimonos and cotton weekend bags in eight prints."