Research and Development

Group Work

Core ideas : Values: Compassion, humanity  tolerance. 

“one world, one family”
“Spreading Humanity”
“Compassion in crisis”
“total tolerance”
“side by side”
“Cultivating Culture”

What we do” Raise awareness about the Syrian migrant crisis to eradicate any xenophobic thoughts in the UK.


Vision for Future:

Inform and  educate the population on the refugee situation using a human rights approach. improve the life of Syrians integrating into the uk.



Ways to raise awareness:

events: sporting events (football matches) , creative events (film fashion, Exhibition), music events (club night, gig) , pop up stalls, Fashion( clothing brand, endorsing),
Symbols( Ribbion, band, Pin badge)

Themed products
Advertising
Brand Ambassadors
National Day/ Month
Schools

Next :- Naming process and creating an identity

 

Research and Planning: TK Maxx & Charity.

TK maxx is known for it's collaberation with Comic Relief for many years, raising an oustanding £3.7 million in 2013, with the help of desinger Stella McCartney, who produced a T-shirt line which were available nationally at TKmaxx stores.

Tkmaxx support Comic Relief each year in both a fashion brand and also through their sibling company Homesense, who launched a homeware line in aid of the charity contine this year to raise the money hoping to acheive better than last year.

Research and Planning: Charity Fashion

Arcadia is one of the UK largest fashion retailers.  With over 500 stores in more than 35 markets, such as Tophshop, Dorthey perkins, Miss Selfridge and many more.

Arcadia works with employees and are very passionate about rasing money in aid of charities working in partnership with charities to devising ideas throught store products sales and activities.


TOPSHOP:

TOPSHOP has creatd a partnership with two main charities and has expanding to a third. The brand has a loyal reltionship with  Fashion Targets Breast Cancer for serval years . The brand itself has raised over £600,00 alone.   

"In April, TOPSHOP created a specially designed t-shirt for the Fashion Targets Breast Cancer (FTBC) campaign, donating 30% from the sale of each garment. A poster campaign featuring celebrities wearing TOPSHOP helped drive engagement and awareness of the campaign along with in-store and online support. In total it raised over £150,000.

In December 2014, TOPSHOP launched its fourth collection for Key to Freedom. Each collection has expanded the range and this time it included silk dusters, scarves and cosmetic bags in seven prints. It raised just over £66,000. A fifth collection launched just before the end of the reporting year, including scarves, kimonos and cotton weekend bags in eight prints."

 

Research and Planning: New Concept

After Evaluating our first idea as a group and getting feedback and reflection, we felt it was a weak brand and didn't have much definition or direction. 
We then resorted back to the typical 'donate' charity, and explored and researched on ways to raise money in current approach. 
We stemmed from the previous idea from scape and the badges, which lead onto the ideas of fashion and a clothing brand. We came up with the brand Name flesh and blood, linking in with the idea of a DNA strand and skin, humanity. 'we are all one' .
Our Values still remain ' Tolerance, Compassion & Humanity'

Flesh and Blood : Clothing Brand

Family, life and human beings, all the same equal and ties in with tolerance.

Ideas: music, clothing, label.

Logo: Flesh & Blood - DNA Strand : Two curves and eight perfect straight lines.
The reason for the number eight is one of it's symbolic meaning; Balance. 

Development: Lady Gaga & Katy Perry Magazine Covers

I was exploring advertising ideas, and brand image. I wanted to include the ideas of creating a trade mark that could go viral with the presence of and online community, with the influence of celebrities.
Below are experimental edits:

Experimental: Lady Gaga & Promoting

Magazine Advertisement

Here are experimental items following the concept of promotion and Celebrities.I decided rather than using the hand logo as a logo, it could be for the purpose of recognition and identity, like a trademark .

Experimental Gif Advertisement

Branding & Brand Image

Brand image is all about customer perception. Another way to put it is "unique bundle of associations within the minds of target customers".  Brand image reflects what the company presently stand for. Brand image only refers to how the audience consume the image, although it brings a mental and emotional ideas. It's a gaze from external people from the company, and how they perceive the brand. The main points for  a successful brand image is unique logo, identifiers and slogan. 

A Brand image is an over all impression. The audience create and develop various intention and associations with the brand personally and other inflicted by the company itself.  Eg. Volvo is safety, and Toyota is reliable. 

The idea about brand image is not only that the customer is purchasing a product or service but the image associated with that product, whether it's through advertisement etc. Brand image should only consist of three important things: Instant, positive and unique. The emphasis on brands can growth through word of mouth, advertising, online presence etc. 
Brand image is not be composed or structured, but automatically formed. Brand image is brand content. Positive and successful brand image is exceeding customers expectations.