Branding was first originated in the 19th century. The Reasoning behind this establishment was due to the influx in the production in factories. The demand for house hold goods, resulted in a growth in the industry. rivalry between factories arose. Companies had to differentiate between competitors, creating a convincing buyers to purchase from specific producers. The efforts involved simple branding techniques, and advertising through posters, mascots and jingles.
A British brewing company, Bass & Company and Tate & Lyle declare to have the oldest trademarked brands.
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