Creating a Brand Identity

A brand identity is the perception created on how the company wishes to be consumed.  This includes a logo, name, type face, tagline and tone; With the use of these components, the company reflects an appeal and it's values to its target market.


The Brand identity differs from the brand image. The Brand identity is about 'who'. It address about what the  service the product, what it has to offer compared to competing companies.  Brand image is the perceived by the audience.


Building a Brand Identity.

Analyze the market is the first step, to create a building blocks for company. Focusing on strengths and weakness, and opportunities. It's a way to determine you aims and how you will achieve them.

The next stage after researching the market it defining the key goals of your company and what you aim to do.

Target Audience, after establishing the market research and the aims of the business, look at who are your creating for. Will it be a product or service the company provides and who will be it's consumers.

Perception: What does the company want to perceive. Devising a , message and personality.



EXAMPLES:

Brand identity is very important, a creative team my be hired just to ensure that it's successfully composed.  To communicated a company personality and create a recognizable and loyalty to the audience is the aim.

Majority of brands communicate a simple message, but what is makes a brand successful is it's  cohesively and consistency.  Companies that have successful achieved this are:

• Coca-Cola
• Apple inc
• Starbucks

Gaining and creating a strong brand association can help build 'brand only' into customers head.