Applying 'Creating a Brand Idenitity' Libertas

Building a Brand Identity :Libertas

Analyze the market is the first step, to create a building blocks for company. Focusing on strengths and weakness, and opportunities. It's a way to determine you aims and how you will achieve them:

Charity Business: "Charitable organizations often depend partly on donations from organization. Such donations to charitable organization represent a major form of corporate philanthropy"

Syria: Current global war, which this brand will be featuring for this present brief.


Core Belief: ' Compassion towards Crisis'

Achievements & Aims: The Brand goals raise awareness and educate the population on the refugee situation using human rights approach, improving the attitude of UK residents to syriaian intergration.


The next stage after researching the market it defining the key goals of your company and what you aim to do.

• Compassion in Crisis
• Influncing the UK cizten the attitude postivitly to syrian migration. 
• Awareness through association of Celebrities/ Fashion line

Target Audience, after establishing the market research and the aims of the business, look at who are your creating for. Will it be a product or service the company provides and who will be it's consumers.

• Globally recognised
• Male and Female
• 17+
• Hedonists
•  B's and C1 on Jicnars scale.

We will provide a product,  Fashion clothing line to raise money and awarness which highlight our three values. ( humanity, tolerance & Compassion ). Also creating an online presence and community, and associate our brand and selling through the use of celebrities.


Perception: What does the company want to perceive. Devising a , message and personality.

Personality of the company will be reflected by the connotations of the company's colour orange. The message is 'compassion towards crisis'