' Fly Free as a Bird'
This idea of migration and flight. A well known saying known nationally which would be memorable.
Looked at names based on this core idea and motto : Came up with Bird and Starling.
Later reflected back to the original idea 'Liberty' which we felt stood for our whole brand and the direction we wanted to achieve.
Although there is currently a human rights organisation called Liberty we explored other relevant options.
Name : LIBERTAS
Definition: "Libertas was the Roman goddess of liberty, a personification of the political libertas that distinguished the free from the enslaved. Libertas (meaning freedom in several languages"
Libertas Goddess: "The ancient Roman goddess Libertas was honoured during the second Punic War by a temple erected on the Aventine Hill in Rome by the father of Tiberius Gracchus. A statue in her honor also was raised by Clodius on the site of Marcus Tullius Cicero's house after it had been razed."
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