After solidifying our idea and core brand concept, there was the dilemma of how to communicate our brand to the audience. To help us with the direction I researched who and what was the most successful charity campaigns.
Maximising donations is the aim of any charity organisation and marketing a charity isn't straight forward as you are not selling a product or an idea you have to get the consumers to buy into the idea.
Campaign 1 : Make a wish foundation
"the Make-A-Wish Foundation, told the story of a young boy who wished to become Batman. Facing adversity and an acute medical condition, the boy nevertheless came to the rescue against the devious Riddler."
How this campaign was successful is the effect it had on the audience, by pulling on heartstrings is the weight of money, and combining this with social media was the perfect recipe .
Campaign 2: Charity Swear Box
"It works by counting the number of times you swear, and tells you how much a charity might benefit if you put only 10 pence in a ‘swear jar’ each time, which is always fun to check, even if you don’t think you’re swearing! It also lets you donate directly from the site. The total raised so far is over $62,000."
It's successful by using the classic ' Making something bad for good' . Always works people find it fun and simple.
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