Applying : ' Creating a Brand Identity'

Building a Brand Identity : SCAPE

Analyze the market is the first step, to create a building blocks for company. Focusing on strengths and weakness, and opportunities. It's a way to determine you aims and how you will achieve them:

Charity Business: "Charitable organizations often depend partly on donations from organization. Such donations to charitable organization represent a major form of corporate philanthropy"

Syria: Current global war, which this brand will be featuring for this present brief.

No Boarder Network: Current company active in Europe, protesting for no boarders, active in 11 cities and growing.

Achievements & Aims: The Brand goals are to create a presence globally for unity worldwide. A peace movement, and the idea of no boarders or discrimination between countries.


The next stage after researching the market it defining the key goals of your company and what you aim to do.

• Peace movement for global unity
• Address current affairs globally
• Awareness through association of Celebrities. 

Target Audience, after establishing the market research and the aims of the business, look at who are your creating for. Will it be a product or service the company provides and who will be it's consumers.

• Globally recognised
• Male and Female
• 25+
• Hedonists
• A, B's and C1 on Jicnars scale.

We will provide a product,  collective badge campaign to raise money and globally unity highlight our three values. ( humanity, tolerance & Compassion ). Also creating an online presence and community, and associate our brand and selling through the use of celebrities.


Perception: What does the company want to perceive. Devising a , message and personality.

Personality of the company will be reflected by the connotations of the company's colour orange. The message is global unity and building a online community.