To Grasp a concept of our Branding and direction we thought showered ideas and aims we would want our brand to stand for; following the three Values Humanity, Tolerance & Compassion. At this point we intended to create a brand and identity based on the values. The Audience would be from a UK perception.
We discussed to stay away from charity idea as its very conventional and we wanting to think outside the box. We looked into the idea of Celebrities selling and raising awareness through twitter and creating an online presence- like a community.
The idea of educating children as they are opened minded, through an interactive website.
We finally came up with a concept of having a global band that entails all boarder crisis and at this point in current affairs our campaign focuses on Syria.
Colour is important when branding, it creates a mood and connotations. Originally thought Yellow would be a joyful and balance colour, however felt it didn't work against a white background.
We quickly agreed Orange: as we felt the meaning of the colour linked with the subject and our values.
For the name of the Brand we didn't know where to start, so we decided to write down any words associated with subject.
SCAPE
We felt that this word was simplistic and effective, exploring the ideas of landscape and global unity; also a play on words with the word 'escape' in connotations with the refugees fleeing .
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