Research and Planning: New Concept

After Evaluating our first idea as a group and getting feedback and reflection, we felt it was a weak brand and didn't have much definition or direction. 
We then resorted back to the typical 'donate' charity, and explored and researched on ways to raise money in current approach. 
We stemmed from the previous idea from scape and the badges, which lead onto the ideas of fashion and a clothing brand. We came up with the brand Name flesh and blood, linking in with the idea of a DNA strand and skin, humanity. 'we are all one' .
Our Values still remain ' Tolerance, Compassion & Humanity'

Flesh and Blood : Clothing Brand

Family, life and human beings, all the same equal and ties in with tolerance.

Ideas: music, clothing, label.

Logo: Flesh & Blood - DNA Strand : Two curves and eight perfect straight lines.
The reason for the number eight is one of it's symbolic meaning; Balance.